(This article was originally posted in my Concierge Blog. I am re-posting it here as I thought you would all find it helpful)
What many of you don’t know is that I have quietly been designing and maintaining ICLMA's website as well as my personal sites (www.triangleinternational.com; www.katharinegiovanni.com) for years now. I taught myself website design in 1995 because we didn’t have enough money to hire someone to do it for us. Since there was so little information on it back then, my only resource to learn how to do a website was to read the Microsoft word “help” file. Took a few weeks, but our website finally went up in late 1995. That was 18 years ago.
Needless to say, I’ve learned a few things since those early days and thought I would give you a few tips this week on what you should (and shouldn’t) include.
Here are a few tips that have worked well for me over the years…
Give people a reason to come back!
Don’t just put up a website and then never edit it again. A website is a living and breathing thing that needs to change! This way they don’t forget you!
- Perhaps add a calendar of special events around town
- List shows/events you can get tickets to
- Create a blog!
- Add some articles or a resource directory with helpful links and information
Use the new technologies that come along and give clients a reason to come back and again and again.
Your ABOUT US page
One of my biggest pet peeves is the “about us” page. I can’t tell you how many sites I have visited only have two or three general sentences telling me about their company. When I hire someone, I always go to their site and read about them. I want to read about the business owners and find out how much experience they have. If there is a picture of the owner, even better! If I see no information about the owner or the company, I often wonder what they are hiding and why. Do I hire them? Not very often.
Put them everywhere! On each page of your website and on your company brochure. Get as many testimonials as you can! The more specific, the more convincing. In short, deliver proof that you are who you say you are.
Don’t offer fluff, mislead, or lie to your clients. Tell them the truth!!! Honesty and integrity is the hallmark of the concierge.
Address your client’s objections within the copy of your website
- I don’t have enough time.
- I don’t have enough money.
- It won’t work for me.
- I don’t believe you.
- I don’t need it.
Tell me where you are located!
I understand that you want privacy. Trust me I get it. However, I can’t tell you how many websites I have visited that don’t have their location on it! All I get is the company name, telephone number, an email address or contact us box and that’s it! If I do a Google search on a company in Raleigh NC for example, and I type in “Raleigh Concierge” … if you don’t have the words “Raleigh, NC” somewhere on your website, the search engines will not pull it up. So you’ll lose a LOT of local business. At the very least put your city/state/country somewhere on your site.
I do hope these short tips helped you!
Until next time!
Katharine C. Giovanni, CCS
ICLMA Founder & Chairman