An ICLMA member recently asked about television interviews and wanted a few tips. Since I've had the pleasure of doing hundreds of interviews over the last 20 years, here are my top ten tips...
1. Don’t look at the camera. Look at the person doing the interview.
2. Don’t wear white on television or in photographs for newspapers and magazines. Navy blue and black are great. Absolutely dress for success, but remember to keep your clothing on the conservative side. Women should keep jewelry and makeup to a minimum as the interview should be about what you say, not how you look. You don't want them to get distracted.
3. Don’t be a “talking head.” Talk in short sentences. Don’t be long winded! Give short bursts of information.
4. Even if you are not talking, the camera might be on you, so make sure you control your facial expressions at all times. This also applies to what you say. Remember you still have a live microphone on you and they are listening to your every word both on and off camera.
5. Be positive and upbeat. Put yourself in a positive mood before the interview by thinking about the happiest moment in your life. Relive that moment in the minutes right before the interview so that you can go in there and be the happiest you've ever been!
6. Nothing is ever “off the record,” so don’t even go there with a reporter.
7. NEVER say that you don’t know, or that you can’t answer a question. Change to another topic, or just tell them that when you have an answer for that question, he or she will be the first one you call. If you can’t answer the question due to a legal problem, then tell them that.
8. Don’t eat a heavy meal before an interview because it will make you tired. Also, don’t drink too much liquid I’m pretty sure I don’t have to tell you why.
9. Follow up with everyone. No exceptions. Return e-mails and telephone calls within twenty-four hours or less. Again, no exceptions. If the press can’t get you to respond fast, they will simply move on to someone else and you’ll lose the interview.
10. Believe in what you are doing! You can’t promote something if you don’t believe in it with all your heart. Speak with passion.
Good luck everyone!
Katharine C. Giovanni, CCS
Katharine is an award-winning author, motivational speaker and the world’s leading concierge trainer and consultant. She is ICLMA’s Founder as well as one of the founders of Triangle Concierge. Katharine is the author of several business and motivational books. Visit www.ICLMA.org; www.triangleconcierge, and www.katharinegiovanni.com for more information.