Come and join us for our monthly LIVE member forum!
Guest Speaker:
Nicole Matthews
Topic: Stop Competing & Start Creating: How Self-Producing Events Can Turn Your Business Model Upside Down
By creating events produced FOR her company not just BY her company, Nicole Matthews has evolved her business development model to include self-producing of unique experiences and high-profile client events. Her self-produced events are now 40% of the business she bring in each year. Nicole will provide examples of projects she has self-produced and will walk participants through the steps necessary to create successful strategic partnerships. Concierge firms can produce their own revenue generating events to gain exposure to new markets and potential clients.
About Nicole:
Nicole R. Matthews, CSEP, is Chief Experience Officer of Experience Recess, a concierge firm specializing in event, travel and lifestyle experiences. Experience Recess is a division of The Henley Company, LLC. With the belief that life should be experienced in a big way, Nicole set out to create a company focused on helping clients to live the life they want and to produce the experiences they want to remember! With over 12 years of event management experience, she has produced a long list of distinguished events for notable organizations both nationally and in the United Kingdom. Nicole not only works with clients to create unique experiences, significant celebrations and memory-making events, but she is also recognized as a leader in self-producing events and strategic partnerships. Nicole has self-produced numerous high-profile events, which are original concepts promoted to targeted demographics. Her "Sex and the City: The Movie" premier became a landmark event and established her reputation as an expert in self-producing events. The event was so successful she franchised the concept to event planners in other markets so they could self-produce events around the opening of Sex and the City 2. Nicole now coaches planners about the benefits of self-producing events and the value of strategic partnership.
Forums are recorded and can be found in the members library.
For registration questions, please contact Mindy Crenshaw at admin@iclma.org.
When you register, Mindy will email you the link where you will receive the login information. Please make sure that when you call, you type in that 2 digit audio code into your phone. Otherwise, Katharine won't be able to hear you and you won't be able to participate live.
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